SCENOGRAPHY  //  VIRTUAL REALITY  //  
INTERIOR ARCHITECTURE  //  LIGHT INSTALLATIONS  //
WATCHES  //  FURNITURE  //  
TEACHING  //

Mixed reality installation for Mercedes-Benz at Kunsthaus Zürich. Created for over 30 visitors simultaneously inside MR headsets. Playful interface to navigate an augmented car—the legendary C111—through the Kunsthaus.

Commissioned by the curators of DIGITAL ARTS ZURICH (DA Z).

Direction & development: Simon Husslein and Arne Magold

Photos: Fiona Piola, asset montages: BEYOND.PLACE

Technical host: Diversion cinema

‘Meet Me Beyond – Part 1’ is an immersive experience presented at DIGITAL ARTS ZURICH (DA Z) 2024. The site-specific mixed reality installation, hosted in the historic Wasserkirche church in Zurich, aimes to connect visitors of all ages with their inner selves and explore the intersections of technology and spirituality.

Utilizing mixed reality, procedural algorithms, and artificial intelligence, new perspectives unfold on the interplay of spirituality and human consciousness. The installation addresses questions such as: Can technology convey, generate, or reproduce spiritual experiences? How can digital environments influence the sense of intimacy in spiritual exploration? Can AI serve as a spiritual mediator, and how might this change our perception of guidance?

Direction & development: Simon Husslein and Arne Magold

Photos: Fiona Piola, asset montages: BEYOND.PLACE

The virtual reality installation ‘Illusion’ by Simon Husslein and Arne Magold explores the immense potential of animated abstract environments to create highly immersive atmospheres. Within the crafted worlds, viewers can flow through a series of environments while listening to the words of philosopher Alan Watts. The combination of visual and auditory stimulation, paired with thought-provoking content, holds great potential for fostering human introspection.

Direction & development: Simon Husslein & Arne Magold

Images: Beyond.Place

The project Alchemy of Atmospheres explores the potential of immersive and engaging virtual architectures to enable new and meaningful forms of human interaction in digital environments.

New patterns of interaction are forming on contemporary social VR platforms, where the structure and design of the surrounding worlds play a significant role in influencing human behavior. New architectural concepts, layouts, and aesthetics of these worlds can enable meaningful social connections and initiate new rituals. The aim of this project is to propose new atmospheric qualities and to create virtual spaces that encourage people to come together and build relationships.