THE IMPOSSIBLE SHOWROOM | exhibition | HEAD – Genève | 2022
The exhibition presented a novel typology of virtual reality environments designed to showcase furniture pieces by Swiss designers. Developed in collaboration with students from the Master of Arts in Interior Architecture (MAIA) program at HEAD – Genève, the VR spaces on display offered visitors an immersive experience that transcended the limitations of physical representation. This groundbreaking installation was featured at the 'House of Switzerland' during the Milan Design Week 2022.
Students taking part in the exhibition: Nell Beller, Emma Birbaud, Kevin Chellakudam, Thomas Dreux, Samia Hilal, Vilma Hubalek, Valeria Lydia Kraehenbuehl, Emma Launay, Lisa Maahsen, Camila Perna, Sandy Pitetti, Anaïs Youssefi.
Publication ENTERING THE ROOM with VOLUME MAGAZINE.
Download an extract HERE.
Students taking part in the exhibition: Nell Beller, Emma Birbaud, Kevin Chellakudam, Thomas Dreux, Samia Hilal, Vilma Hubalek, Valeria Lydia Kraehenbuehl, Emma Launay, Lisa Maahsen, Camila Perna, Sandy Pitetti, Anaïs Youssefi.
Publication ENTERING THE ROOM with VOLUME MAGAZINE.
Download an extract HERE.
Under the direction of Simon Husslein, with the assistance of Damien Greder, Dany Champion, Pablo Brenas
Photos: HEAD – Genève, Guillaume Collignon and Morgan Carlier
Video: HEAD – Genève, Jimmy Roura
HEAD – Genève:
Director: Jean-Pierre Greff
Head of Department: Javier F. Contreras
Scientific Deputy: Valentina De Luigi
3D Programming: Arne Magold
Sound: Benjamin Gueit
Textiles: Visual Society
Graphic design of the exhibition: Ismaël Abdallah & Constance Jacob
Photos: HEAD – Genève, Guillaume Collignon and Morgan Carlier
Video: HEAD – Genève, Jimmy Roura
HEAD – Genève:
Director: Jean-Pierre Greff
Head of Department: Javier F. Contreras
Scientific Deputy: Valentina De Luigi
3D Programming: Arne Magold
Sound: Benjamin Gueit
Textiles: Visual Society
Graphic design of the exhibition: Ismaël Abdallah & Constance Jacob








WORK AND INNOVATION | VR installation | HES-SO Genève | 2022
WORK AND INNOVATION | VR installation | HES-SO Genève | 2022
The project explores how virtual reality might offer opportunities to improve various professions. The 13 presented ideas include jobs such as fashion designer, architect, archivist, marketing analyst, and musician. The designs of the virtual environments are created beyond the visual vocabulary of physical representation, introducing an ‘abstract' design typology.
The project has been exhibited at ‘Cité des Métiers’ in Geneva, the largest fair for jobs and training courses in Switzerland.
Students of the Interior Architecture department at HEAD – Genève taking part in the development of the VR spaces: Oxana Streit, Gyeonghwan Hwang
Collaborating schools:
Haute école de musique de Genève, HEM, Gilbert Nouno, Philippe Spiesser, David Poissonnier, Thibaud Cardonnet, Students: Jaouen Rudolf, Nikolai Ivanov, Benjamin Gueit, Eloïse Fares
Haute école de gestion de Genève, HEG, Rene Schneider, Vincent de Vevey, Sabine Emad, Students: Mira Buzanszky, Youri Hanne, Lena Ugaz, Louis Andres Boixader, Dina Andriamahady, Kelvin Lee Ho Lam, Fanny Maillard, Benjamin Henrioud, Yan Tavares
Haute école de travail social de Genève, HETS, Marco de Monte, César Humerose, Students: Haeika Chevallier, Lisa Creti
Haute école du paysage, d'ingénierie et d'architecture de Genève, HEPIA, Yves Leuzinger, Dr. Yassin Aziz Rekik, Students: Oxana Streit, Gyeonghwan Hwang
Haute école de santé de Genève, HEdS, Aurèle Sagne, Paul Bobbink, Carole Guex, Students: Léonard Grangier, Mélanie Houzelle
Haute École d'Art et de Design, HEAD, Jasmina Barshovi, Students: Emma Birbaud, Clémence Lablancherie, Lucie Guiragossian, Quentin Langlet
The project has been exhibited at ‘Cité des Métiers’ in Geneva, the largest fair for jobs and training courses in Switzerland.
Students of the Interior Architecture department at HEAD – Genève taking part in the development of the VR spaces: Oxana Streit, Gyeonghwan Hwang
Collaborating schools:
Haute école de musique de Genève, HEM, Gilbert Nouno, Philippe Spiesser, David Poissonnier, Thibaud Cardonnet, Students: Jaouen Rudolf, Nikolai Ivanov, Benjamin Gueit, Eloïse Fares
Haute école de gestion de Genève, HEG, Rene Schneider, Vincent de Vevey, Sabine Emad, Students: Mira Buzanszky, Youri Hanne, Lena Ugaz, Louis Andres Boixader, Dina Andriamahady, Kelvin Lee Ho Lam, Fanny Maillard, Benjamin Henrioud, Yan Tavares
Haute école de travail social de Genève, HETS, Marco de Monte, César Humerose, Students: Haeika Chevallier, Lisa Creti
Haute école du paysage, d'ingénierie et d'architecture de Genève, HEPIA, Yves Leuzinger, Dr. Yassin Aziz Rekik, Students: Oxana Streit, Gyeonghwan Hwang
Haute école de santé de Genève, HEdS, Aurèle Sagne, Paul Bobbink, Carole Guex, Students: Léonard Grangier, Mélanie Houzelle
Haute École d'Art et de Design, HEAD, Jasmina Barshovi, Students: Emma Birbaud, Clémence Lablancherie, Lucie Guiragossian, Quentin Langlet
Under the direction of Simon Husslein, with the assistance of Damien Greder
Images: HEAD – Genève
HEAD – Genève:
Director: Jean-Pierre Greff
Dean of Space Design: Dr Javier F. Contreras
Scientific Deputy: Valentina De Luigi
HES-SO Genève:
Director: François Abbé Decarroux
Information & Communication: Aline Yazgi
‘Cité des Métiers’ project leader: Manon Thomas
Students of the Interior Architecture department at HEAD – Genève taking part in the previous semester project: Gyeonghwan Hwang, Oxana Streit, Shanna Bennet, Tania Bersier, Audrey Besanceney, Emma Birbaud, Juliette Colomb, Pauline Gueissaz, Clémence Lablancherie, Tomislav Levak, Antoine Matta, Astrid Mayer, Thu Trang Nguyen, Etienne Poncet, Elioth Puthod, Nora Rhyner, Chloé Rouhling, Louise Tjittes, Kirill Vinokurov
Images: HEAD – Genève
HEAD – Genève:
Director: Jean-Pierre Greff
Dean of Space Design: Dr Javier F. Contreras
Scientific Deputy: Valentina De Luigi
HES-SO Genève:
Director: François Abbé Decarroux
Information & Communication: Aline Yazgi
‘Cité des Métiers’ project leader: Manon Thomas
Students of the Interior Architecture department at HEAD – Genève taking part in the previous semester project: Gyeonghwan Hwang, Oxana Streit, Shanna Bennet, Tania Bersier, Audrey Besanceney, Emma Birbaud, Juliette Colomb, Pauline Gueissaz, Clémence Lablancherie, Tomislav Levak, Antoine Matta, Astrid Mayer, Thu Trang Nguyen, Etienne Poncet, Elioth Puthod, Nora Rhyner, Chloé Rouhling, Louise Tjittes, Kirill Vinokurov





BEYOND MEMORY | VR installation | HEAD – Genève | 2021
The project explores the potential of virtual environments created beyond the visual vocabulary of physical representation. With the use of state-of-the-art software and hardware, the VR installation BEYOND MEMORY creates entirely new typologies of places. These spaces are designed as working environments and might be described as “abstract”. Because they are easily identifiable as "virtual", they can be accepted and appreciated for what they are.
Students taking part in the exhibition: Shana Bennett, Tania Bersier, Audrey Besanceney, Emma Birbaud, Juliette Colomb, Pauline Gueissaz, Gyeonghwan Hwang, Clémence Lablancherie, Tomislav Levak, Antoine Matta, Astrid Mayer, Thu Trang Nguyen, Etienne Poncet, Elioth Puthod, Nora Rhyner, Chloé Rouhling, Oxana Streit, Maya Louise Tjittes, Kirill Vinokurov.
Students taking part in the exhibition: Shana Bennett, Tania Bersier, Audrey Besanceney, Emma Birbaud, Juliette Colomb, Pauline Gueissaz, Gyeonghwan Hwang, Clémence Lablancherie, Tomislav Levak, Antoine Matta, Astrid Mayer, Thu Trang Nguyen, Etienne Poncet, Elioth Puthod, Nora Rhyner, Chloé Rouhling, Oxana Streit, Maya Louise Tjittes, Kirill Vinokurov.
Under the direction of Simon Husslein, with the assistance of Damien Greder
Images: HEAD – Genève
HEAD – Genève:
Director: Jean-Pierre Greff
Head of Department: Javier F. Contreras
Scientific Deputy: Valentina De Luigi
Visiting tutors: Kai Reaver, Isabella Pasqualini
Images: HEAD – Genève
HEAD – Genève:
Director: Jean-Pierre Greff
Head of Department: Javier F. Contreras
Scientific Deputy: Valentina De Luigi
Visiting tutors: Kai Reaver, Isabella Pasqualini





SPACE DUALITY | exhibition | HEAD – Genève & USM | 2019
Entering the seven different VR projects of ‘Space Duality’ while being placed inside or on top of custom built furnitures does transfer the viewer into an unseen environment full of surprises. While some of the projects have an enchanted charm about them, others challenge us on how we would define what ‘interior spaces’ are in general.
‘Space Duality’ as part of the USM Design Grant was set up as a semester project in the department of Interior Architecture at HEAD, Geneva School of Art and Design. A group of twelve students developed projects offering completely new space related experiences that are immersive and deeply emotional.
Students taking part in the exhibition: Mélissa Ferrara, Brian Grenier, Kanya-On Khurewathanakul, Julia Miclos Moura, Hyeryeon Nam, Johanna Picard, Rébecca Sanmartin, Caroline Savary, Sonia Schwerdtel, Ophélie Surchat, Lydia Campana, Aurélie Chêne.
In collaboration with the USM FONDATION.
‘Space Duality’ as part of the USM Design Grant was set up as a semester project in the department of Interior Architecture at HEAD, Geneva School of Art and Design. A group of twelve students developed projects offering completely new space related experiences that are immersive and deeply emotional.
Students taking part in the exhibition: Mélissa Ferrara, Brian Grenier, Kanya-On Khurewathanakul, Julia Miclos Moura, Hyeryeon Nam, Johanna Picard, Rébecca Sanmartin, Caroline Savary, Sonia Schwerdtel, Ophélie Surchat, Lydia Campana, Aurélie Chêne.
In collaboration with the USM FONDATION.
Awards: FRAME AWARDS 2020 - innovation award, Red Dot Award: Brands & Communication Design 2020
Under the direction of Simon Husslein, with the assistance of Lara Grandchamp
Photos: HEAD – Genève, Emily Bonnet
Video: Directed & Edited by Atelier Simon Husslein, Camera, Lighting & Sound Recording by Sophie Dascal
HEAD – Genève:
Director: Jean-Pierre Greff
Head of Department: Javier F. Contreras
Scientific Deputy: Valentina De Luigi
Unity teacher: Michaël Martin
Under the direction of Simon Husslein, with the assistance of Lara Grandchamp
Photos: HEAD – Genève, Emily Bonnet
Video: Directed & Edited by Atelier Simon Husslein, Camera, Lighting & Sound Recording by Sophie Dascal
HEAD – Genève:
Director: Jean-Pierre Greff
Head of Department: Javier F. Contreras
Scientific Deputy: Valentina De Luigi
Unity teacher: Michaël Martin




