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THE IMPOSSIBLE SHOWROOM | exhibition | HEAD – Genève | 2022


The Departement of Interior Architecture at HEAD – Genève present the exhibition The Impossible Showroom during the Milan Design Week 2022 at the “House of Switzerland” in the heart of Milan in the Brera district.

The installation unveils a new typology of virtual reality environments specifically created to exhibit design objects. Developed by students of the Master of Arts in Interior Architecture (MAIA), the different VR spaces showcase a selection of furniture pieces by Swiss designers. The visitors will experience spaces that go beyond the visual vocabulary of physical representation and discover iconic furniture in unexpected ways.

To create these unique showrooms, the group was inspired by the materiality of the objects, the ethos of their designers, and the visual identity of the associated brands. The virtual spaces offer an interpretation of the worlds of Peter Zumthor, Fritz Haller, Pierre Jeanneret, Hans Coray, Atelier Oï, Big Game and Hannes Wettstein.

Students taking part in the exhibition: Nell Beller, Emma Birbaud, Kevin Chellakudam, Thomas Dreux, Samia Hilal, Vilma Hubalek, Valeria Lydia Kraehenbuehl, Emma Launay, Lisa Maahsen, Camila Perna, Sandy Pitetti, Anaïs Youssefi.


Publication ENTERING THE ROOM with VOLUME MAGAZINE.
Under the direction of Simon Husslein, with the assistance of Damien Greder, Dany Champion, Pablo Brenas

Photos: HEAD – Genève, Guillaume Collignon and Morgan Carlier

Video: HEAD – Genève

HEAD – Genève:
Director: Jean-Pierre Greff
Head of Department: Javier F. Contreras
Scientific Deputy: Valentina De Luigi
Unity teacher: Michaël Martin




















WORK AND INNOVATION | VR installation | HES-SO Genève | 2022


The project explores how virtual reality might offer opportunities to improve various professions. The 13 presented ideas include jobs such as fashion designer, architect, archivist, marketing analyst, and musician. The designs of the virtual environments are created beyond the visual vocabulary of physical representation, introducing an ‘abstract' design typology.

The project has been exhibited at ‘Cité des Métiers’ in Geneva, the largest fair for jobs and training courses in Switzerland.

Students of the Interior Architecture department at HEAD – Genève taking part in the development of the VR spaces: Oxana Streit, Gyeonghwan Hwang

Collaborating schools:

Haute école de musique de Genève, HEM, Gilbert Nouno, Philippe Spiesser, David Poissonnier, Thibaud Cardonnet, Students: Jaouen Rudolf, Nikolai Ivanov, Benjamin Gueit, Eloïse Fares

Haute école de gestion de Genève, HEG, Rene Schneider, Vincent de Vevey, Sabine Emad, Students: Mira Buzanszky, Youri Hanne, Lena Ugaz, Louis Andres Boixader, Dina Andriamahady, Kelvin Lee Ho Lam, Fanny Maillard, Benjamin Henrioud, Yan Tavares

Haute école de travail social de Genève, HETS, Marco de Monte, César Humerose, Students: Haeika Chevallier, Lisa Creti

Haute école du paysage, d'ingénierie et d'architecture de Genève, HEPIA, Yves Leuzinger, Dr. Yassin Aziz Rekik, Students: Oxana Streit, Gyeonghwan Hwang

Haute école de santé de Genève, HEdS, Aurèle Sagne, Paul Bobbink, Carole Guex, Students: Léonard Grangier, Mélanie Houzelle

Haute École d'Art et de Design, HEAD, Jasmina Barshovi, Students: Emma Birbaud, Clémence Lablancherie, Lucie Guiragossian, Quentin Langlet
Under the direction of Simon Husslein, with the assistance of Damien Greder

Images: HEAD – Genève

HEAD – Genève:
Director: Jean-Pierre Greff
Dean of Space Design: Dr Javier F. Contreras
Scientific Deputy: Valentina De Luigi

HES-SO Genève:
Director: François Abbé Decarroux
Information & Communication: Aline Yazgi
‘Cité des Métiers’ project leader: Manon Thomas

Students of the Interior Architecture department at HEAD – Genève taking part in the previous semester project: Gyeonghwan Hwang, Oxana Streit, Shanna Bennet, Tania Bersier, Audrey Besanceney, Emma Birbaud, Juliette Colomb, Pauline Gueissaz, Clémence Lablancherie, Tomislav Levak, Antoine Matta, Astrid Mayer, Thu Trang Nguyen, Etienne Poncet, Elioth Puthod, Nora Rhyner, Chloé Rouhling, Louise Tjittes, Kirill Vinokurov











BEYOND MEMORY | VR installation | HEAD – Genève | 2021


The project explores the potential of virtual environments created beyond the visual vocabulary of physical representation. With the use of state-of-the-art software and hardware, the VR installation BEYOND MEMORY creates entirely new typologies of places. These spaces are designed as working environments and might be described as “abstract”. Because they are easily identifiable as "virtual", they can be accepted and appreciated for what they are.

Students taking part in the exhibition: Shana Bennett, Tania Bersier, Audrey Besanceney, Emma Birbaud, Juliette Colomb, Pauline Gueissaz, Gyeonghwan Hwang, Clémence Lablancherie, Tomislav Levak, Antoine Matta, Astrid Mayer, Thu Trang Nguyen, Etienne Poncet, Elioth Puthod, Nora Rhyner, Chloé Rouhling, Oxana Streit, Maya Louise Tjittes, Kirill Vinokurov.
Under the direction of Simon Husslein, with the assistance of Damien Greder


Images: HEAD – Genève

HEAD – Genève:
Director: Jean-Pierre Greff
Head of Department: Javier F. Contreras
Scientific Deputy: Valentina De Luigi
Visiting tutors: Kai Reaver, Isabella Pasqualini








SPACE DUALITY | exhibition | HEAD – Genève & USM | 2019


Entering the seven different VR projects of ‘Space Duality’ while being placed inside or on top of custom built furnitures does transfer the viewer into an unseen environment full of surprises. While some of the projects have an enchanted charm about them, others challenge us on how we would define what ‘interior spaces’ are in general.

‘Space Duality’ as part of the USM Design Grant was set up as a semester project in the department of Interior Architecture at HEAD, Geneva School of Art and Design. A group of twelve students developed projects offering completely new space related experiences that are immersive and deeply emotional.

Students taking part in the exhibition: Mélissa Ferrara, Brian Grenier, Kanya-On Khurewathanakul, Julia Miclos Moura, Hyeryeon Nam, Johanna Picard, Rébecca Sanmartin, Caroline Savary, Sonia Schwerdtel, Ophélie Surchat, Lydia Campana, Aurélie Chêne.

In collaboration with the USM FONDATION.
Awards: FRAME AWARDS 2020 - innovation award, Red Dot Award: Brands & Communication Design 2020

Under the direction of Simon Husslein, with the assistance of Lara Grandchamp

Photos: HEAD – Genève, Emily Bonnet

Video: Directed & Edited by Atelier Simon Husslein, Camera, Lighting & Sound Recording by Sophie Dascal


HEAD – Genève:
Director: Jean-Pierre Greff
Head of Department: Javier F. Contreras
Scientific Deputy: Valentina De Luigi
Unity teacher: Michaël Martin