THE IMPOSSIBLE SHOWROOM | VR installation | HEAD – Genève | 2022

The exhibition presented a novel typology of virtual reality environments designed to showcase furniture pieces by Swiss designers. Developed in collaboration with students from the Master of Arts in Interior Architecture (MAIA) program at HEAD – Genève, the VR spaces on display offered visitors an immersive experience that transcended the limitations of physical representation. This groundbreaking installation was featured at the 'House of Switzerland' during the Milan Design Week 2022.

Students taking part in the exhibition: Nell Beller, Emma Birbaud, Kevin Chellakudam, Thomas Dreux, Samia Hilal, Vilma Hubalek, Valeria Lydia Kraehenbuehl, Emma Launay, Lisa Maahsen, Camila Perna, Sandy Pitetti, Anaïs Youssefi.

Download an extract HERE.
Under the direction of Simon Husslein, with the assistance of Damien Greder, Dany Champion, Pablo Brenas

Photos: HEAD – Genève, Guillaume Collignon and Morgan Carlier

Video: HEAD – Genève, Jimmy Roura

HEAD – Genève:
Director: Jean-Pierre Greff
Head of Department: Javier F. Contreras
Scientific Deputy: Valentina De Luigi

3D Programming: Arne Magold
Sound: Benjamin Gueit
Textiles: Visual Society
Graphic design of the exhibition: Ismaël Abdallah & Constance Jacob