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‘The Plaza Steps Through the Screen’ (‘Le Plaza traverse l’écran’) is an immersive mixed reality experience for Fondation Plaza, premiered at Art Genève 2026. Ahead of the reopening of Geneva’s largest historic cinema, visitors pass through a series of virtual portals across 300 square meters and step into iconic sequences of film history, from Gaspar Noé to Ursula Meier.

The installation reflects on the future of cinema in the digital age: changing modes of viewing, the transformation of the medium and the place of the body in the cinematic experience – a cinema without seats, without barriers and without distance.

Commissioned by Fondation Plaza, Geneva.

Presented at Art Genève, Palexpo.

Concept & production: Damien Greder, Simon Husslein, Yony Santos

President Fondation Plaza: Jean-Pierre Greff
General and Artistic Director: Fabien Gaffez
Director of Communication and Development: Sandra Mudronja
Cultural Project Coordinator: Nefeli Skarme

Artistic and technical collaborations: Samuel Jaccard (realization and sound design), Raphaël Muñoz / Aprobado (mixed reality development), Schaffter Sahli (graphic design and visual identity), Lara Grandchamp (voiceover)

Technical support: Diversion, A.D.O. Atelier des Ouates, Dorier Group, Theus Productions

Film research and rights: Till Brockmann, Nathalie Gregoletto

Photomontages: Atelier Simon Husslein