HEAD X BUCHERER | exhibition | HEAD – Genève & Bucherer | 2019

This exhibition reinterprets and re-examines some of the deepest qualities of renowned Swiss company Bucherer. Nine students from the Interior Architecture Department at HEAD – Genève under the direction of Simon Husslein rely on their individual reflections and creativity to develop a contemporary vision of the brand. All have focused on a different approach to Bucherer and its shopping experience to deliver projects that are surprising, delightful, welcoming, challenging, dreamy, colourful and immersive. Each project enhances aspects that are dear to specific students while seeking to evoke viewers’ emotions.

Students taking part in the exhibition: Sophie Berardo, Laure Christinat, Paulo Jorge Dias, Lara Grandchamp, Saara Karvonen, , Thalia De Monthe, Julie Suner, Mark Viray.
Under the direction of Simon Husslein,
with the assistance of Wendy Gaze and Lara Grandchamp

Graphic Design: Neo Neo

Photos: David Naldini

Video: Directed & Edited by Atelier Simon Husslein, Camera, Lighting & Sound Recording by Aurélien Fontaned & Samuel Novo

HEAD – Genève:
Director: Jean-Pierre Greff
Head of Department: Javier F. Contreras
Scientific Deputy: Valentina De Luigi