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LE PLAZA | XR installation | Fondation Plaza & Art Genève | 2026


‘The Plaza Steps Through the Screen’ (‘Le Plaza traverse l’écran’) is an immersive mixed reality experience for Fondation Plaza, premiered at Art Genève 2026. Ahead of the reopening of Geneva’s largest historic cinema, visitors pass through a series of virtual portals across 300 square meters and step into iconic sequences of film history, from Gaspar Noé to Ursula Meier.

The installation reflects on the future of cinema in the digital age: changing modes of viewing, the transformation of the medium and the place of the body in the cinematic experience – a cinema without seats, without barriers and without distance.

Commissioned by Fondation Plaza, Geneva.

Presented at Art Genève, Palexpo.
Concept & production: Damien Greder, Simon Husslein, Yony Santos

President Fondation Plaza: Jean-Pierre Greff
General and Artistic Director: Fabien Gaffez
Director of Communication and Development: Sandra Mudronja
Cultural Project Coordinator: Nefeli Skarme

Artistic and technical collaborations: Samuel Jaccard (realization and sound design), Raphaël Muñoz / Aprobado (mixed reality development), Schaffter Sahli (graphic design and visual identity), Lara Grandchamp (voiceover)

Technical support: Diversion, A.D.O. Atelier des Ouates, Dorier Group, Theus Productions

Film research and rights: Till Brockmann, Nathalie Gregoletto

Photomontages: Atelier Simon Husslein






 

HYBRID ENCOUNTERS | XR installation | HEAD – Genève & GIFF | 2026


The semester project ‘Hybrid Encounters – Designing Togetherness in VR’ explores how shared experiences, part physical and part virtual, can create new forms of connection between people. It features seven projects by students from the Department of Interior Architecture at HEAD – Genève. Each project pairs a virtual environment with a physical installation, inviting two visitors to meet, move together and feel co-present.

Three selected projects were presented at the Digital Night of the Geneva International Film Festival (GIFF) 2026. Moving between reality and virtuality, each is designed to be experienced in pairs:

‘Sottsass’s Dream’ by Camille Frey and Caroline Favre – a game inspired by Ettore Sottsass.

‘Flying Together’ by Julie Pulfer and Damien Bourgeois – a flight guided by body movements.

‘Elderly Disco Club’ by Siria Petretti and Elisa Wütschert – an intergenerational experience combining rhythm and dance.
Under the direction of Simon Husslein, with the assistance of Chiara Kocis.

Head of Department: Dr. Javier Fernández Contreras
Scientific Deputy: Valentina De Luigi

Students taking part in the semester project: Damien Bourgeois, Léa Dagonneau, Alexia Dahman, Lalie Drouard, Milena Dubugnon, Caroline Favre, Camille Frey, Samanta Jurkunaite, Siria Petretti, Norah Pittet, Julie Pulfer, Kateryna Sushynska, Thaïs Vene, Elisa Wütschert.

Visiting lecturers and jury members: Lucie Emch, Steye Hallema, Alexia Mathieu, Aida Navarro, Michaela Pnacekova, Sarah Silverblatt-Buser, Alexandrine Stehelin.

XR support: Raphaël Munoz, Chloé Michel
Exhibition technical support: Raphaël Munoz (Sottsass’s Dream, Elderly Disco Club), Faustine Perillaud (Flying Together)

Images: HEAD – Genève

Film: HEAD – Genève








MEET ME BEYOND | XR installation | NEW IMAGES FESTIVAL | 2025


‘Meet Me Beyond – Part 1’ is an immersive mixed reality experience. The site-specific installation, hosted inside the church Saint-Eustache Paris during NewImages Festival, aims to connect visitors of all ages with their inner selves and explore the intersections of technology and spirituality.

Utilizing mixed reality, procedural algorithms, and artificial intelligence, new perspectives unfold on the interplay of spirituality and human consciousness. The installation addresses questions such as: Can technology convey, generate, or reproduce spiritual experiences? How can digital environments influence the sense of intimacy in spiritual exploration? Can AI serve as a spiritual mediator, and how might this change our perception of guidance?

Hosted by Forum des images.
Direction & development: Simon Husslein and Arne Magold

Photos: Maxime Raynault /@trajprod, Forum des images, asset montages: BEYOND.PLACE








BEYOND THE CLOCK | exhibition | HEAD – Genève & GPHG | 2025


The exhibition ‘Beyond The Clock’ by HEAD – Genève explores conceptions of time and their impact on human experience. Featuring projects by students from the Chair of Watch Design and the Department of Interior Architecture, it highlights works that move beyond conventional forms, addressing social and environmental themes.

The scenography of the exhibition and the displayed works of the Interior Architecture students were based on a semester project ‘Spatial Times - Inside Virtual Architecture’, investigating innovative ways to perceive and represent 'time' within virtual reality.

In collaboration with Grand Prix d'Horlogerie de Genève.

Exhibited at Musée d’Art et d’Histoire.

Participating students of the Chair of Watch Design:
Lisa Dutheil, Lucile Beney, Suan You.

Participating students of the Department of Interior Architecture:
Soheil Afzali, Luca Negro, Meghna Thanushree Nagarajan.
Under the direction of Simon Husslein, with the assistance of Chiara Kocis and Alexandra Miskufova.

Head of Department: Dr. Javier Fernández Contreras
Scientific Deputy: Valentina De Luigi

Students taking part in the semester project: Soheil Afzali, Nassim Baron, Selin Bilgen, Amandine Durand, Mireille Gidi, Hippolyte Giraud, Théophile Matton, Luca Negro, Lucie Terranova, Meghna Thanushree Nagarajan, Noemi Tshala.

Visiting lecturers and jury members: Ahmed Belkhodja, Laëtitia Bochud, Alexandre Burdin-Francois, Eléonore Donsimoni, Simone Fougnier, Damien Greder, Vytas Jankauskas, Aida Navarro, Nina Robin, Mathias Zieba.

Unity support: Raphaël Munoz
VR exhibition architect: Arne Magold

Images: HEAD – Genève, Roman Lusser, Raphaëlle Mueller

Film: HEAD – Genève, Elliot Huescar











KUNSTHAUS ZÜRICH | XR installation | Mercedes-Benz | 2024


Mixed reality installation for Mercedes-Benz at Kunsthaus Zürich. Created for over 30 visitors simultaneously inside MR headsets. Playful interface to navigate an augmented car—the legendary C111—through the Kunsthaus.

Commissioned by the curators of DIGITAL ARTS ZURICH (DA Z).
Direction & development: Simon Husslein and Arne Magold

Photos: Fiona Piola, asset montages: BEYOND.PLACE


Technical host: Diversion cinema